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Steve Jobs on “Different” vs. “Much Better”

“I don’t think it’s good that Apple is perceived as different. I think it’s important that Apple is perceived as much better. If being different is central to doing that, then we have to do that. But if we can be much better without being different then that’s fine with me. I want to be [...]

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Accuracy on Tap- The Automated Pessimist

I’m an automated pessimist. Most of humanity sucks at estimating- I usually do pretty damn well. I know my multiple. Most people are always off by a multiple.  2x, 3x- each person has their own personal margin of wrongness, and boy, is it consistent. What I’ve found in financial projections, product plans, growth numbers, and [...]

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Great idea? Awesome! Now go and make a terrible first version.

Lots of startupy folks talk about ‘Minimum Viable Products’, helpfully capitalized and abbreviated to ‘MVP’. This confuses sports people. Whatever. The idea is that your first version should be the REALLY first version. Anything that isn’t crucial to your core concept should be jettisoned into Version Infinity. What I’ve noticed, though, is that it’s easy [...]

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Profitable Progress is Boring

The best most profitable progress is without fail, boring. Whenever’s something’s in the labs and there’s a video of it, it’s whiz-bang. A monkey controlling a computer… with its mind! Cool! You can imagine, though, that in reality that would mostly be used to send SMS messages in a meeting while zoning out. There was [...]

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Personalization, game mechanics, and moving beyond social.

Have you seen 750words.com? No? It’s the perfect example of how personal is a different beast entirely from social. Its idea is simple- help people form a habit of daily writing.  Every day you write 750 words, you get an X in the green box. More days in a row = a bigger streak. Bigger streak = more [...]

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